Chris worked within IT for many years prior to setting up Proactive Learning Ltd in July 2004. At that time the government were ploughing money in to education specifically for them to update their audio-visual equipment in their classrooms. The brand-new technology around at that time were interactive whiteboards and projectors. Chris recognised that this was a huge step up for most schools and without training some teachers could struggle and without technical support, potentially 1000’s of interactive whiteboards would hang unused on school walls throughout the UK.
These thoughts formed the ethos of Proactive AV and set the basis of how the company still operates up until this day.
Instead of deciding to cover the whole of the UK, Chris made a conscious decision to only trade in an area where Proactive engineers could reach any school within a maximum of two hours. He felt it was necessary to be on hand to provide a service that would ensure that new equipment was used to its full capacity and that the schools received their return on investment.
He employed experienced engineers, technical specialists and trainers to ensure that if a school dealt with Proactive AV, they would only deal with Proactive AV – not any subcontractors or personnel sent by manufacturers. He wanted to make sure that every customer would be happy with the service they received from Proactive and they would not be buying blind from an internet provider or a company who sold in bulk and employed sub-contractors to install.
Chris has made sure that the company is brand independent and every member of Proactive staff consults with schools to ensure they look at the right product for them based upon their particular requirements. That said he has also ensured that Proactive only supply brand leaders and not the myriad of products which may or may not have longevity in the market. His ethos is that every screen has at least a five-year warranty and his company will support this warranty (not the manufacturer), therefore he needs to ensure that the manufacturer is there to enable Proactive to support their customers. They must be quality brands with very low failure rates.
To provide our customers with quality audio visual solutions that are competitively priced, and are supported by excellent customer service. The quality of the AV solution we leave behind will also be what keeps us ahead.
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