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Analytics Manager job in London at GroupM

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Analytics Manager at GroupM

Analytics Manager

GroupM London, Greater London Full Time

Position at Finecast

About Finecast:

Finecast, a WPP company specialising in addressable TV, launched in the UK in September 2017. As TV audiences' fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium. Finecast was created to help solve this challenge. Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles - all through a single point of access with standardised measurement. Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching.

About GroupM:

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, MediaCom, Mindshare, Essence and m/SIX. Its primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance [1] enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies.

About the team:

Finecast in the UK is made up of an expanding team of 100+ people spanning Engagement, Operations, Client Services, Marketing, Business Operations, Finance and Product, Data & Analytics functions. Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business.

We are a rapidly growing organisation that require a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture. There is no place for politics - Finecast is a fun, open, honest place to work where we support each other for our mutual success.

The role objectives:

The Analytics Manager is an exciting new role within the Product, Data and Analytics team, supporting the product, reporting and platform developments that will enable Finecast to build a best in class offering. This role will assist in building out and maintaining a cohesive strategy for data infrastructure, systems and processes. They will use data modelling and analytical techniques to interpret key findings from data and leverage these insights into initiatives that will support business priorities

Key Responsibilities:

Own business modelling and forecasting efforts that support strategic planning and investment decisions. Using in-depth knowledge of the business to optimize these capabilities
  • Create revenue models to support pricing and yield decision making
  • Act as the lead in the reporting capabilities for business insights into supply, revenue and margin considerations - including presenting back to stakeholders
  • Be key owner for the set up of new APIs and data feeds from SSPs and DSPs; managing and optimising the data intake, validation and standardisation - as well as modelling and visualisation
  • Support Finecast's reporting by owning and enhancing dashboards and data feeds to advance client and key stakeholder needs
  • Create quantitative analyses and ad hoc reporting to support both internal teams and client needs
    • Be the escalation point for troubleshooting reporting and data integration
  • Facilitate a cohesive relationship with the key stakeholders throughout the business, particularly Finance, Client Services, Operations, Supply, Global Platforms teams and Leadership to understand business pressure, reporting requirements and areas of improvement

  • Candidate Requirements:

    The following skills and attributes will be required:
  • Experience creating and utilising statisitcal modelling techniques
  • Practical experience in SQL, BigQuery with Python or other programming skills valuable
  • Experience with Data manipulation and visualisation software such as Data Studio, Looker, Datorama and Qlik.
  • Experience with using APIs
  • The ability to decipher and organise large amounts of data
  • Experience working with and creating databases and dashboards using all relevant data to inform decisions.
  • Experience Google Cloud Platform, specifically Compute, Storage and Big Data services or other cloud service providers
  • Experience in supporting and implementing complex data management systems and maintaining high-standard data security practices is valuable
  • Able to effectively manage stakeholder expectations, proactively and reactively
  • Strong communication skills - both written and verbal.
  • Strong time management skills and the ability to work on multiple projects simultaneously
  • Knowledge of the media advertising ecosystem, with TV advertising advantageous, especially with familiarity of data architecture of data and reporting feeds
  • Proficient in Microsoft Excel and Powerpoint
  • Being able to support and train other members of the team

  • Finecast Team Identity:

    We believe that brilliant teams attract the next generation of brilliant employees.

    Our values matter because they set the tone for the way we behave internally and externally.

    They are real and lived every day. Start your Finecast career today: [ Link removed ]

    Finecast values:

    Innovate: Through creativity and vision, we evolve.

    Belong: Together we promote a sense of self-worth and fulfilment.

    Strive: We support each other's growth and development, to drive success.

    Respect: We earn respect through trust and integrity.


    Recommended Skills

    • Data Integration
    • Dashboard
    • Data Modeling
    • Decision Making
    • Data Manipulation
    • Leadership
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    Job ID: 0c579589863a