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Audiences Executive at GroupM

Audiences Executive

GroupM London, Greater London Full Time

Position at Mindshare Worldwide

Audiences Executive

Job title: Audiences Executive

Group: Mindshare Worldwide

Reports to: Business Director

Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world's best brands and companies. Located in 116 offices across 86 countries , we are the largest media agency in GroupM, WPP's m edia i nvestment m anagement arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients.

Learn about our culture and values and meet some of our people here .

Want to see some of our award-winning work? Click here

What W e C an O ffer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have a n enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based three minutes from Tottenham Court Road tube station, our office has a rooftop with views of London - a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you're with us . T here's a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Speed, Teamwork and Provocation , which drive our people and our business.

W e w ant Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. W e have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

Our Commitment

We are committed to making reasonable adjustments wherever necessary. If you require this document in another format , such as large print or audio, please contact E llie Macdonald ( [email protected] ) .

Mindshare Worldwide commit to provid ing assistance for candidates who have successfully secured an interview and may require reasonable adjustment s . We will work with the interviewee to establish what additional support is required and where possible, ensure reasonable adjustments are implemented to support a successful interview.

The Team:

The Worldwide Audience team at Mindshare is a data agnostic team passionate about understanding people. We deliver actionable insights to our clients, planners and activation partners, enabling them to understand the issues at play in the lives of consumers across the world and deploy media effectively and adaptively to influence their buying behaviour.

Our team supports all the Worldwide client teams with research, insight and analysis about people, from classical market research sources (surveys, focus groups etc.) to new and emerging sources of information (social listening tools, online behavioural panels, ad-servers, site data).

The Role:

As team we are committed to bringing the world of digital identity and human identity together in a way that truly describes audiences in a rich and contemporary way and helps drive communication effectiveness for clients. To join our team, you must have a passion for research and insight and consumer behaviour. The Research Executive role is key in helping us to meet this goal and, therefore, the needs of our internal and external clients.
  • Supporting senior members of the team in delivering bespoke research projects from beginning to end using both qualitative and quantitative methodologies across a wide range of clients and categories
  • Working with client teams to deliver insights regarding audience and category behaviour for a variety of clients
  • Helping the Audience team respond to research queries from clients, agency teams and colleagues
  • Learning and leveraging insights related data sources at Mindshare to their full capabilities ( i.e. trends reports through Mintel, data sets within Euromonitor etc)
  • Being an expert and trusted advisor in the use of various industry tools and data sources and help others in their use, including:- Social listening tools such as Brandwatch Industry syndicated tools and data sources such as TGI, Choices or Euromonitor WPP or Mindshare proprietary data sources such as The Mindshare New Normal Tracker, BAV or Audience Origin
  • An enthusiastic communicator
  • Writing succinct POVs on industry trends

  • Attitudes we want:

    You should cover most or all of these elements, spiritually, if not in experience.
  • Curiosity, flexibility, problem solving skills, a scientific mindset and an enthusiasm for learning new things are key attributes.
  • Fundamentally interested in people - Interested in the world around you and what makes people behave the way they do and how data and research can get you closer to understanding it.
  • Able to work well as part of a team - you understand that one person can't do or know everything and so you are willing to explore alternative routes, even if they are outside your comfort zone.
  • Excited by telling stories from information by weaving different sources together into a convincing whole.
  • Able to think critically and with curiosity about information sources
  • Able to manage multiple (technical) stakeholders
  • Comfortable manipulating and reshaping data to suit a particular task or tale
  • Able to communicate ideas well, both verbally and written. This need not only be presentation skills, but also explaining complex statistical procedures or conclusions in a 1-to-1 setting.
  • Comfortable and has an understanding of media data
  • Media Industry knowledge

  • Skills we need:
  • We are looking for a someone with some experience in an Audience, research and insight role within an agency, research company or media owner environment
  • Fast learner, with the ability to work across multiple workstreams at once
  • Experience working in a Global research or media planning and buying agency (or have an interest in how data and insights can drive media strategies)
  • Experience with using industry research data such as TGI
  • experience with using social listening tools such as Brandwatch
  • Good interpersonal skills - confident in building relationships within and outside the agency
  • Comfortable with reading and understanding data sets through excel
  • Good presentation skills and ability to think creatively and have a point of view
  • Ability to manage your own time effectively
  • Hard working, but also enjoy socialising as a team

  • Mindshare Worldwide

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    Job ID: 07a558548964