Finecast, a WPP company, specialising in addressable TV, launched in the UK in September 2017.
As TV audiences’ fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium. Finecast was created to help solve this challenge.
Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access with standardised measurement.
Finecast optimises delivery across the entire addressable TV marketplace. With access to thousands of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media investment agencies; Wavemaker, MediaCom, Mindshare, Essence, and m/SIX.
Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders, and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations, with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies.
About the team
The world of TV is undergoing a paradigm-shift as traditional, linear TV shifts into the new world of TV powered by technology advances, content proliferation and ubiquitous data. Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business.
We are a rapidly growing organisation that require a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture. There is no place for politics – Finecast is a fun, open, honest place to work where we support each other for our mutual success.
The role objectives
The Data Engineerwill be expected to work with stakeholders in the business, as well as external suppliers and technology providers, to build out and maintain a cohesive strategy for data management. The successful candidate will work within the Global Platform team, collaborate with teams in the local markets and report directly into the Head of the Department. They must be able to work effectively across all areas of data engineering and management, helping establish and build a data centre of excellence.
Responsibilities: Set and maintain a strategy and deployment of an optimal data infrastructure, including data streams, integrations, transformations, databases, and data lakes Establish and maintain a data schema for the standardisation and aggregation of all relevant data streams Support application development and deployment ofadvanced statistical models with the required infrastructure, capabilities, and datasets Create and maintain processes to ensure that data is valid, up to date, reliable and of a high quality Ensure that the requisite security policies are maintained Design, develop and maintain a process for the identification and ingestion of new data streams Ensure that processes are optimised and automated to maximise efficiency Support the BI and MI capabilities Maintain a working knowledge of relevant technologies and tools to support data management Translate business requirements into technical solutions and documentation Build out solutions for new business requirements Act as the primary point of liaison with third party developers and contractors on subjects that relates to data architecture and management Work with stakeholders around the business to ensure that they understand full extent of the data capabilities Liaise with other data teams within WPP and GroupM to have an aligned data strategy and take advantage of complementary workstreams
Experience: Relevant degree (or equivalent) - Computer Science, Mathematics, Physics, Engineering Relevant experience (+3 year) in data engineering or data operations rolesData architecture & infrastructureMachine Learning, AI, AlgorithmsPlatform APIs; process automation Extensive experience with setting up ETL architecture and dataflow 3rd party integrations via API or stream feeds Relational Database concepts: denormalization, normalisation, joins, etc. Understanding of database development and reporting dashboard design Security best practices Numerical competency Media industryis preferable, but not a necessity
Technical skills: Cloud computing, especially GCPBigQueryCompute EngineDataflow Understanding of RESTful applications Data pipeline tools:Airflow, Stitch, Google Dataflow Provisioning techniques, such as Terraform with GCP CI/CD systems Salesforce.com data
- Artificial Intelligence
- Business Requirements