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Demand Generation Associate (April 2021) at AlphaSights

Demand Generation Associate (April 2021)

AlphaSights London, Greater London Full-Time
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About AlphaSights

AlphaSights provides global investment and business professionals with on-demand access to the knowledge they need across all industries and geographies. AlphaSights connects decision-makers from investment management, private equity, management consulting, and corporations with a dynamic network of industry experts who provide qualitative and quantitative market insights, industry expertise, and execution support so our clients can make more informed decisions. Leveraging cutting-edge technology and our global team of 800+ professionals in nine global offices, we support our clients 24/7 around the world. AlphaSights regularly ranks as one of the fastest-growing companies in the world. Learn more at [ Link removed ] .

The Demand Generation Role

The Demand Generation Associate is a marketing professional who is responsible for driving demand for AlphaSights' services by developing proactive and tailored marketing strategies to attract current and prospective clients. 

If you are an ambitious and dynamic self-starter with a keen interest in marketing, a high degree of empathy for client users, a desire to support and collaborate with the client facing teams, a strong commercial mindset, and a passion for delivering measurable business results, we have the perfect job for you!

AlphaSights is a global team of ambitious, mission-driven professionals committed to powering progress for our clients and our people alike. From the moment you join us, you’ll have significant autonomy and responsibility paired with the support and guidance of the global Marketing team. You’ll work cross-functionally to support internal teams around the world, helping build a strong culture, brand, and business.

The Demand Generation Associate will collaborate with the Marketing team and other internal stakeholders across the globe to execute a wide range of initiatives including:

  • Using data to target users with the right content at the right time
  • Increasing brand affinity among users, both prospective and existing
  • Partner with senior stakeholders to find opportunities where marketing strategies lead to impactful business outcomes

Responsibilities include:

Account and User Mapping:

  • Develop an understanding of the Ideal Customer Profile (ICP) and create strategies to target these users on an ongoing basis
  • Map accounts to identify opportunities to expand our user base 
  • Update account and user mapping tools to codify the data required to scale outreach to users who would benefit from AlphaSights' services


  • Create materials to ensure clients have a smooth onboarding, are aware of AlphaSights’ multitude of services, and view AlphaSights as a continued thought partner
  • Partner with the Communications and Service Marketing teams to develop one-pagers and decks that engage active users and nurture inactive users


  • Identify market opportunities and triggers within the user journey to target the right users with the right content at the right time 
  • Work closely with commercial leaders on engagement strategies to increase AlphaSights’ footprint within user base and, ultimately, drive additional revenue
  • Plan and execute custom marketing campaigns - using CRM/mail-merge software and social tools - that are both unique to AlphaSights as well as appeal to the preferences of our target audience


  • Meticulously track all outreach activities to measure ROI, identify best practices, and set goals
  • Log all client information in CRM-based tools to build robust profiles and ensure future campaigns are well targeted
  • Track client movements within the user journey to extend lifetime value


  • Be comfortable working closely with senior leadership to identify shared business objectives

More About Marketing Team

From the moment you join us, you’ll have significant autonomy and personal responsibility. You’ll receive training and professional development opportunities to help you excel in your role. Hard work, drive, and a commitment to delivering results will put you on a path to progressing your career at AlphaSights.

You’ll work in a company of driven colleagues from around the world: we work as one global team that’s dedicated to growing our business, improving ourselves, supporting one another, and celebrating wins together. Our alumni go on to join some of the world’s most prestigious companies or pursue further study at top graduate schools. [ Link removed ]

What We Look For

AlphaSights welcomes candidates with different backgrounds and experiences. Here are some qualities that many of our successful applicants possess:


  • 0-2 years of relevant Marketing experience
  • Expected or obtained Bachelor's degree with strong academic credentials and noteworthy extracurricular leadership
  • Perfect attention to detail
  • Excellent communication skills with a natural aptitude for connecting with people
  • A natural curiosity and an ambition to expand your horizons
  • Exceptional organizational and time management skills
  • Thrives in a fast-paced, challenging, and dynamic environment

What You Can Expect
A fast-paced environment with measurable deliverables and a focus on results

  • High level of autonomy and ownership of role from day one
  • Clear career progression 
  • Opportunities for training and development throughout
  • Comprehensive medical benefits (health and dental)
  • Corporate gym discounts, monthly team events, free breakfast & snacks

AlphaSights is an equal opportunity employer.


Recommended skills

Marketing Strategies
Time Management
Global Marketing
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Job ID: 2396236