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Digital Marketing & Ecommerce Manager job in Edinburgh at Behance

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Digital Marketing & Ecommerce Manager at Behance

Digital Marketing & Ecommerce Manager

Behance Edinburgh, City of Edinburgh Full Time

Full time, salary based on previous experience

Based in central Edinburgh office (hybrid working week - 2 office days currently)

A design-led, central Edinburgh brand seeks an experienced Digital Marketing & Ecommerce Manager to join their talented and collaborative team. Busy B stationery is carefully designed with thoughtful ideas and gorgeous details to help busy women be the most they can be. Busy B celebrates how capable busy women are and are the natural destination for millions of women challenged by their endless to-do lists. Busy B sell their products directly to consumers via their website and Amazon alongside supplying well-known high street multiples such as John Lewis and Waterstones.

This is an exciting opportunity for a digital marketing manager with great commercial and ecom growth experience, who thrives in a team and has passion and drive in abundance, to play a key role in shaping the future success of Busy B online and growing both brand awareness and sales on BusyB.co.uk.

If this sounds like you and you’d like to make a real difference to an ambitious, growing brand with sales of £3m (circa) we’d love to hear from you. You will ideally be from an ecommerce background with a minimum of 5 years of experience driving website development acquisition and retention strategy with a focus on excellent user experience.

The strategic responsibilities are:

Setting direction / Driving development projects/ Supporting the digital marketing team/ Growing brand awareness and leading acquisition and retention strategies/ Driving BusyB.co.uk sales and website development and performance / Delivering excellent, consistent consumer experience delivering sales & sign-ups targets.

Responsible for BusyB.co.uk and growing revenue profitably to £1m over the next 4 years

  • Structuring a clear plan for growth - Proactively identifying and assessing opportunities
  • Responsible for delivering sales targets, controlling budget spend and overall profitability of the channel
  • Analysis of customer and performance data and looking at new ways to improve key metrics
  • Responsible for excellent user experience across all touchpoints
  • Responsible for performance and smooth operation of consumer and trade websites
  • Manage all service and delivery processes for UK and export markets e.g., payment and delivery options, packaging, integrating systems, and warehouse
  • Lead and manage the consumer retention strategy –
  • Set out tactics & support the execution, working with external consultants where required
  • Driving an increase in purchase frequency and AOV
  • Manage all SEO and Paid Ad activity
  • Lead the development of the CRM system and supporting the execution of targeted email campaigns
  • Plan and develop a Busy B community
  • Oversee all aspects of customer service and delivery and ensure brand standards are clear: on social, website, phone, etc
  • Grow email sign-ups on BusyB.co.uk to 120,000

  • Lead and manage the consumer acquisition strategy
  • Responsible for agreeing and delivering sign ups annually
  • Managing SEO and Paid Ad activity and monitoring ROAS
  • Develop online PR strategy and ‘Kerri’ persona
  • Work with external consultants and agencies where required
  • Responsible for consistent brand experience across all marketing and sales channels

  • Drive a consistent brand feel across each Busy B marketing channel – web, social, email
  • Work with each channel lead to maximise market positioning for the brand to help drive sales growth to £5m by 2025 (e.g., BusyB.co.uk, Amazon, key accounts, independents, etc)
  • Provide support and Input where useful into Amazon marketing activity - listings and AMS
  • Input into on and offline content for trade marketing e.g catalogue, trade stand, trade website, trade video
  • Responsible for all consumer marketing materials, leaflets, free gifts, etc
  • Leadership

  • Provide direction, decision making, support, and encouragement to the marketing team day-to-day
  • Set objectives and KPI’s and manage performance
  • Support the planning and execution of all seasonal marketing activity to deliver business objectives
  • Operational/responsibilities

  • Work with the digital agency on website developments - Driving projects and resolving issues
  • Work with the Warehouse, on new initiatives and ensure they are updated on all website/marketing plans
  • Work with Product manager on joint initiatives and drive new projects, maintain awareness of new product development and critical path
  • Responsible for setting dept budgets and controlling spend
  • Complete weekly reports tracking KPI’s, sales, and budgets
  • Attend relevant management meetings and report on performance and initiatives
  • The ideal candidate for the Digital Marketing & Ecommerce Manager role will be:

  • A forward-looking, commercial thinker with creative flair and a vision for the future potential of the brand
  • Experience of marketing to different sales channels ideal eg high street, own brand web site, marketplaces
  • A mentor and go-to person for the digital marketing team who is supportive and approachable
  • Great communication skills with the ability to give clear direction and inspire and encourage others
  • A positive go-to person with a can-do (and will-do) attitude
  • Proven track record of growing brand awareness and creating successful initiatives to drive sales
  • Ability to use own initiative and think creatively and innovatively to deliver results
  • Takes ownership, is pro-active, organised, and in control, gives others confidence
  • Ability to proactively identify opportunities and drive projects and is comfortable with teamwork
  • Able to multi-task across different projects and tasks and thrives in a fast-paced environment
  • Excellent verbal and written communication
  • As a key member of the senior team is able to input commercially into the overall strategy
  • Proven technical ability to manage the back end of websites and ECRM’s
  • Proven ability to guide a brand as it grows
  • A genuine passion for the brand and for stationery
  • Minimum of 5 years of experience in a similar role

    Experience of working with different sales channels to market, in particular Amazon, would be an advantage

    Experience of Magento 2, CRM systems, NetSuite

    To apply: 

    If you’re interested in this exciting opportunity please send us your CV and a covering letter stating why you're suitable for the role to [ Email address blocked ] . Please put the following title in the subject of your email, "Digital Manager application".

     

    Recommended Skills

    • Brand Awareness
    • Business Planning
    • Commercial Awareness
    • Communication
    • Coordinating
    • Creativity
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    Job ID: 0cd586b3620d