E-commerce an Digital Manager posted by SOM3 Recruitment Ltd

Job Description

E Commerce & Digital Manager UK

We are currently looking for a E commerce and digitial manager to work for a luxury brand client of ours based in West London.

JOB REQUIREMENT

• 5 years' experience in ecommerce / digital marketing role (agency or brand)
• Experience in SEO / SEM, marketing databases, identifying target audiences, email, social media, display advertising, ecommerce
• Experience working in a digital agency and / or in manging a digital agency for a brand
• Solid knowledge of website analytics tools (google analytics), interested in keeping up to date with latest trends and best practices in online marketing, ecommerce and data analysis & insight
• Strong analytical skills and cormmercial skills. Driven, entrepreneur mind-set, self-starter.

DIGITAL RESPONSIBILITIES

• Manage the digital budget for UK working closely with UK management to ensure plans are fully aligned with sales & marketing plans and ambition

• Manage digital agency for the planning, implementation and analysis of the UK:

1. Paid Programmatic Display campaigns
2. 1. Paid Social Media Campaigns
   • Validate, set up, track campaigns & monitor and analyse all KPIs with a view to driving brand image & awareness throughout the UK & traffic & sales & maximise return on investment.
   • Provide post campaign reports to optimise further campaigns
   1. Paid Search
   • Define and implement the SEO strategy for UK
   • Improve search ranking and relevance, driving towards best in class
   • Deployment, localization, optimization, evolution, maintenance of digital applications and sites

   JOINT DIGITAL & ECOMMERCE RESPONSIBILITIES

   • Manage UK editorial calendar for UK digital services (website, Facebook, newsletters…)
   • Use and/or adapt global brand content (FB, IG, newsletters, Website, videos)
   • Brief in global team for additional local brand content (FB, IG, newsletters, Website)