Position at MediaCom
International Senior Planner
Department / Team
International Business Director
Hello. We areMediaCom.
We believe in People First, Better Results.
MediaComunleashes brands growth by helping them See the Bigger Picture. This means that we apply our unique Systems Thinking philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
As part of WPP, the world's largest marketing communications services group, andGroupM, WPPs consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our success is underpinned by our long-standing People First, Better Results belief. We know that by investing in our peoples whole-person wellbeing, careers and capabilities, we will help grow our clients businesses.
In 2021 thisapproach ledMediaComto be crowned Global Media Network of the Year byAdweekand Festival of Media Global, in addition to being Eurobests current Media Network of the Year and the most awarded agency at the WARC Media Awards.
MediaComis one of the worlds leading media communications specialists, with billings of US$17.6 billion (Source:COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.
To find out more aboutMediaComvisit us here:
About the team and/or client
For Hotels.com we are the central hub that leads the media planning and buying business across Europe. We are an extension of the global Hotels.com which is lead out of the MediaCom New York Office.
This is a new client relationship, so we are very much working out how we will best work together with the local clients and local markets, but it is an exciting opportunity to create something new, fresh and effective that drives their growth in EMEA.
We do know that the clients have a small operational team here, so our team will be a critical extension of theirs, and we will be aiming to operate in truly collaborative and integrated fashion.
Our specific team function is to write best in market strategies, deliver frameworks that the local teams can plan against, lead the usage of our online planning platform The System and support local markets in executing their plans. We will sit between the clients and local markets and global MediaCom to collect and share information that is needed to achieve our goal of growth.
We also sit with and alongside the Reebok Europe Hub team which has a similar operating model overseeing planning and buying across Europe for Reebok. So we will be part of a wider team that will allow us to create a fun culture and share ideas and learnings from across categories.
The Role Objective
The Senior Plannerwill report into the Comms Planner and will be a key client and hub contact responsible for overseeing the workflows of the local markets and keeping the wider team and client informed of progress and any challenges.
While project managing media campaigns and reporting is a big part of the Senior Planners role, there are also a few other elements of the role that are important: supporting the Comms Planner and Regional Strategy director buy gathering market and competitor insights that help to inform regional strategies supporting the Business Science team to deliver the digital dashboard, measurement frameworks and post campaign reporting supporting the Investment Director on collating any information relevant to the media trading audit Proactively thinking about new ideas and opportunities that can benefit the client
The Primary roles are:
To work closely with the Business Director on delivering the following:
Consolidation and analysis of relevant Europe information consumer insights, competitive strategies, brand tracking, media research, target audience segmentation against relevant touch points
Creative, collating or distributing market trends or opportunities that will go to clients
Manage process with briefinglocal teams, providing strategic guidance, client sell-in/approval, post campaign analysis and competitive reporting
Champion Regional Strategy across the Network provide guidance on Regional Strategy implementation to local Mediacom teams.
Promote innovative media solutions in line with the evolving media landscape - advocating the importance of Digital & Innovation.
Liaise with the clients/creative agencies and other stakeholders to ensure deadlines are met and ensuring a smooth process during campaign planning
Take findings and translate into insights, and case studies to facilitate knowledge sharing
Play a key role in the migration to regional systems (as and when they become applicable)
Essential Skills, Knowledge and Experience Strong team player Excellent Project Management skills Attention to detail Highly self-motivated Network management experience Broad understanding of on and offline media Ability to prioritise work load and flag issues as/when they arise Understanding of media in order to defend local guidelines and make recommendations to Shell about their international budget. Great Attention to Detail Can do attitude and takes ownership of responsibilities
Desirable International experience not essential, but helpful Regional / EuropeanTravel, Retail and Ecom experience a big win Network experience working with large virtual teams
Expected 2-3 step process in order to get the opportunity to meet the team.
There will be at least 2 interviews: Initial meeting with Regional Business Director Presentation with Regional Business Director and Group Account Director
- Attention To Detail
- Brand Identity
- Customer Insight
- Language Translation
- Market Trend