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Marketing Executive, National - job in London at Crowe UK

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Marketing Executive, National - at Crowe UK

Marketing Executive, National -

Crowe UK London, Greater London Full Time

About Crowe

Crowe in the UK is a leading national audit, tax, advisory and risk firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 38,000 people in more than 145 countries and across 700+ offices globally.

The talent of our people, our size, our structure and our values mean our clients can rely on a depth of specialist knowledge and personal delivery from the professionals they work with.

The needs and ambitions of our clients – businesses of all sizes, professional practices, social purpose and non profit organisations, pension funds and private clients – define the advice we apply to help them to make smarter decisions today that create lasting value in the future, which is why we see our clients stay with us year after year.

This full-time role represents a fantastic opportunity for someone looking to progress their career with a recognised brand in the business to business professional services market. We are looking to recruit an experienced Marketing Executive, or Marketing Assistant who is ready to take the next step, to develop and deliver marketing projects aligned to the firm’s strategy. This role has become vacant due to an internal promotion within the team.

This role reports to the National Marketing Manager and is based in London with opportunities for remote and agile working. Candidates will need a strong business to business professional services marketing background, preferably within accountancy. This role would suit someone who is comfortable working across all marketing areas, can work to tight deadlines and is delivery focused. Ideally, the candidate will be familiar with working in a consultative environment and have a ‘can do’ approach.

This role will be primarily focused on supporting Crowe’s leading Non Profits sector (ranked top charity auditor for 12 consecutive years), as well as two very busy business units; Forensic Services (strong emphasis on fraud and cybercrime matters) and VAT and Customs Duty (corporate business focus).


  • Assist in the delivery of activities related to marketing plans to build relationships, raise reputation and increase recognition.
  • Develop an awareness and understanding of the Non Profits sector, Forensic and VAT services with a view to: write compelling, benefit led messaging for communications and marketing materialprovide prompts and direction to the PR team on media comment and social media campaigns relating to marketing priorities identified in each marketing plansuggest awards that may be relevant for teams and have an input in drafting award submissionsconduct relevant market research and analysis (client and competitor intelligence)edit and curate content for the website and write and generate new material to ensure it remains up to datewrite about successes to include in internal communications
  • Assist the development and delivery of comprehensive marketing projects which align with the sector marketing plans. Projects will include activities across the full marketing mix. Virtual and physical events/seminars/conferencesDirect mail (on and offline)Thought leadershipWeb content and social mediaInternal communicationsCollateral development (print and digital)
  • Effectively manage stakeholder relationships e.g. sharing marketing knowledge and managing expectations.
  • Help to develop effective measurements for evaluating all marketing activities and improvement performance measures.
  • Stewardship of data and assist in developing target groups through segmentation via CRM for effective external communications.
  • Assist in the production and updating of brochures/digital collateral and other core marketing materials e.g. editing, proofing, collation of data.
  • Help to develop effective measurements for evaluating all marketing activities and improvement performance measures.
  • Ensure website content is kept up to date and work with the web team to monitor performance.
  • Raise internal visibility of teams within the firm in order to increase awareness of key team wins, issues and marketing activities.
  • Identify cross sector and industry business development opportunities.
  • Working with the business development team/partners to support sector proposals and the client care programme.
  • Effectively manage third party relationships ensuring delivery against KPI’s.
  • To work with the regional marketing team to deliver national projects and evaluate the engagement levels.
  • Act as a brand guardian and ensure consistency in the development of all marketing collateral.
  • Skills

  • Experience implementing multi-channel marketing campaigns.
  • Experience delivering virtual and in-person events. Knowledge of ON24 and/or Microsoft Teams is preferable.
  • Ability to work both reactively and proactively.
  • Efficient time management and ability to work to strict deadlines.
  • Good communicator at all levels, both verbally and in writing.
  • Ability to accurately obtain and convert technical content into compelling copy.
  • Works well in a team and on their own.
  • Accuracy and attention to detail.
  • Ability to manage and prioritise own workload.
  • CRM experience (preferably InterAction).
  • HMTL email platform experience (preferably Concep).
  • Knowledge and application of Microsoft office.
  • Qualifications

  • Degree level education in Marketing preferably.
  • CIM qualified or part qualified desirable.
  • Previous professional services experience preferably in accountancy.
  • Why choose us?

    Crowe is where talented people can realise their potential, are successful and enjoy what they do by making a positive difference to our clients, communities and each other. Our vision is to be recognised as essential to the future success of our clients by helping them to answer tomorrow’s questions, and make smart decisions that have lasting value through the highest quality audit, tax, advisory and risk services.


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    Job ID: 1049307c21f6