Purpose of the job
Collinson has been a leader in loyalty for over 30 years. We are looking for an experienced B2B Marketing Executive to support the B2B Marketing Manager Europe with developing and delivering the marketing and communications plan in support of the launch of a strategic partnership Collinson loyalty division is undertaking with a leading global software company.
The role will involve creating and executing a marketing and comms launch plan that will build Collinson’s brand awareness amongst our channel partner audience, build out our bank of thought leadership content and support with sales enablement tools to facilitate collaborative selling.
The role will be varied across both online and offline marketing initiatives. You will be responsible for creating sales enablement tools and case studies to support our channel partners, email campaigns to generate interest and engagement with our target audiences, support with the creation of thought leadership and PR content and supporting the creation and execution of a robust social media plan to support.
This is an ideal role for an experienced B2B marketing professional who is looking for a fast-paced role with plenty of variety. This role is ideal for those looking to develop wider B2B channel marketing experience covering both online and offline activity.
You’ll be a self-motivated candidate who ideally has experience of working in a complex/matrix B2B environment.
You should have a strong interest in all things B2B marketing, have a positive and proactive approach and be able to support projects and initiatives from concept to execution. You’ll work with our wider EMEA regional marketing teams, wider divisional teams, central functional teams, and external suppliers to ensure our marketing plan reaches our target audiences (both internal and external) in the most effective and efficient way.
The ability to be hands on as required is key as well a keen problem-solving initiative.
Key Responsibilities Working with the Europe B2B Marketing team and Loyalty divisional team members to create and execute marketing and communications via core channels Set up and maintain frequent “newsletter” style comms to our core audiences Own and manage the campaigns calendar, recommending and adding new activities to keep comms relevant to the audience Provide reporting on executed activities and campaigns to stakeholders in a timely fashion Provide content updates to wider team members to keep them appraised of activities, including digital, design and regional teams
Sales Enablement and Business Development support: Work closely with subject matter experts to create and maintain library of sales support assets (case studies, PPt sales decks, product cheat sheets, Sales battlecards…) Respond in a timely manner to ad hoc requests from sales colleagues for content and support materials Liaise with design and digital teams to create and update content requests and requirements
Website & Social Media: Work with the central digital team to ensure all thought leadership, press releases, and content pieces are uploaded to the website in a timely manner Social media channel management skills (Twitter in particular) will be essential in this role Working with Collinson’s external PR agency to manage content distribution on social channels including Twitter and LinkedIn Monitor Collinson’s Twitter Loyalty account and both interact with and respond to Tweets, both directed at the account and at other accounts Build up a follower base and follow relevant social media accounts Provide regular reporting on Twitter activity, including data provided by Twitter Analytics Manage content distribution on social media, in particular Twitter, through direct access to the account but also through social scheduling tools Liaise with SMEs within the business as key contributors to social content plan Liaise with management team for instances of challenging social media content
PR & Comms: Support B2B Marketing Manager with PR & Comms calendar creation of news releases and thought leadership pieces to support our Loyalty division Liaise with external agency and join weekly WIP calls Redirect any incoming PR requests or opportunities sourced from social media to PR
Skills & Experience Minimum of 3 years B2B Marketing experience with (channel / partner marketing experience a bonus but not essential). Previous knowledge of Salesforce CRM, Marketing Cloud / Pardot (ideal) – but not essential Knowledge of social channels (Twitter, LinkedIn) with experience of social scheduling tools and ideally social listening (Social Studio experience advantageous). Experience campaign management (EDM predominantly) and understanding of full campaign lifecycle – ideas, creation, validation, execution, and reporting. Experience with PowerPoint and Excel and creating compelling sales enablement decks. Great interpersonal skills. Effective in dealing with diverse stakeholders in a cross functional business, with varying skillsets and knowledge. Ability to interact with all in a positive manner. Proven experience of collaborative working cross-organisation to deliver projects; keeping stakeholders informed through regular update meetings and communications. Expected to manage multiple priorities and deadlines in a busy digital environment. Proactive attitude towards application and ‘hands on’ mentality.
- Content Management
- Business Development
- Marketing Management
- Marketing Planning