Discovery, Inc. is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world.
Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Group Nine Media.
Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe.
The Global Subscriber Acquisition team acts as an internal global marketing team, handling the media strategy, buying, execution, and reporting of all media vehicles with the goal of driving multiplatform consumption of Discovery Inc’s networks and subscriber growth for our Direct-to-Consumer (DTC) products.
We are looking for a data-driven Manager to help grow the discovery+ subscriber base in EMEA through a variety of direct-response platforms and channels. You’ll be charged with developing a clear, coherent strategy to find qualified, efficient users at scale in conjunction with the internal Investment/Buying portion of the Global Subscriber Acquisition team and with key internal stakeholders.
Responsibilities Manage the strategy, execution, and analysis of performance media campaigns to drive subscriber growth across paid digital marketing channels. Including but not limited to Paid Social, Paid Search & Programmatic Collaborate with cross-functional teams to ensure paid acquisition efforts align and are lockstep with the larger promotional strategy. Serve as the main point of contact for key stakeholder groups within the DTC business, such as Marketing & Creative teams Work closely with the EMEA Growth Marketing team to translate their marketing strategy into a media approach, aligning regularly on performance & spend levels. Maintain a holistic paid strategy, while also accounting for the nuances of the different regions in which the paid campaigns will run Identify and test new customer acquisition opportunities to improve performance and reduce cost per acquisition (CPA) to efficiently grow the global subscriber base of discovery+ Analyse KPIs on an ongoing basis to ensure campaigns are maximizing ROAS – finding and driving high quality subscribers as determined by LTV Report and present strategic insights that can be leveraged across the team such as best performing messaging, audiences, and ad types. This includes the constant collaboration with partner teams to establish structured A/B tests & an on-going learning agenda Work closely with the internal Buying team to ensure campaigns are executed flawlessly & optimised towards the campaign goal. This also includes working with the internal Analytics/Ad Ops teams to ensure the implementation of the necessary campaign tracking & tagging
Requirements 5+ years of performance marketing and paid user acquisition experience across a range of digital channels; media agency experience strongly preferred Experience with multi-country international media strategy & campaign management Solid understanding of media concepts, terminology & bid-based buying models Experience working with conversion tracking (Google Tag Manager and buying platform pixels) and mobile marketing attribution partners (such as Kochava, AppsFlyer, Tune) Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required. Hands-on experience within buying platforms strongly preferred Understanding of paid digital streaming and subscription ecosystem is a plus Self-starter, highly motivated, positive demeanour, excellent communicator, and able to thrive in a fast-paced environment Reasonable availability to respond to requests and monitor/optimise campaigns outside normal business hours as needed Polished professional with excellent interpersonal communication skills Strong analytics skills
- Conversion Tracking
- Customer Acquisition
- Data Analysis
- Data Streaming