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Planning Director - Aston Martin and AON London, England at GroupM

Planning Director - Aston Martin and AON London, England

GroupM London, Greater London Full Time


Position at m/SIX

Who are MFUSE?

MFUSE was founded in 2019 and is a fully integrated agency with specialists in media, creative, data and production, backed by WPP and GroupM. We work closely across specialisms to deliver the best work and performance for our clients in the UK and Internationally. Launched to provide a full-service solution for Virgin Money in the UK we have grown rapidly and now work with 15 brands, covering a variety of territories across EMEA, North America and Worldwide.

What is the role?

The Planning Director is fundamental to the day-to-day operations across our accounts. The role is responsible for UK and Global account management and planning: informing and overseeing planning outputs, and ensuring the smooth running of campaign performance, reporting and finance.

Who are the clients?

This role will be looking after Aston Martin Lagonda and AON .

Moving away from being just another name in the automotive category, Aston Martin Lagonda prides itself on being a British-born and globally renowned, ultra-luxury brand. After a period of reinvigoration within their business, we as a team have plenty to be excited about - their deepened involvement in the F1, the launch of the new James Bond No Time To Die to the increased focus on behaving like more of a luxury lifestyle brand. At MFUSE, we steer the account at a global level, namely across their key territories The Americas, Europe and the UK. Working on the account requires experience in multi-market planning, a keen understanding of the necessary brand behaviours of an ultra-luxury player in the market, alongside the demands of a driving business performance in the digital age.

AON is not well understood. A $70BN Global powerhouse they offer insight, advice and solutions across a variety of business challenges, yet are perceived as narrowly focused on risk and insurance. Their products support some of the worlds largest companies but Aon has the capabilities to shape a great range of decisions - from managing new types of workforce to addressing fresh challenges like climate change or global pandemics. 

Were currently building the strategy for a Global re-brand and working to reposition them in the minds of Global C-Suite leaders as a professional services group, alongside the likes of Accenture, EY, KPMG and advisers such as Goldman Sachs

What does the team do?

The planning and client team and responsible for day-to-day client communications and liaising with channel specialists to make sure requests are implemented and activity is running as planned and as effectively as possible. We are the experts in pulling insights together, to offer our clients the best solutions to challenges they are facing.

What will be your responsibilities?

As a Planning Director, you will need to:

  • Leading cross-channel media planning and giving clear direction to the team to ensure approach is fuelled by insights/data and tells a clear story.
  • Demonstrating an in-depth understanding of the clients business challenges, marketing priorities and opportunities for growth.
  • Take full ownership of key projects and lead on end-to-end cross-channel media recommendations.
  • Manage briefings with specialists to ensure data and insight-led planning is at the heart of both briefs and responses.
  • Oversee relevant outputs and ensuring that every document is ruthlessly quality controlled for excellence and is delivered on time (be it media recommendations, finance queries, competitor reports etc.)
  • Ensuring that all financial aspects are accurate and delivered on-time (e.g. monthly reconciliations, payments, billings, financial tracking).
  • Manage reporting requests, working with specialists and other team members to ensure quality and consistency of output.
  • Manage the creation of post-campaign-analysis reports, ensuring its as insightful and actionable as possible.
  • Attend and present regularly at client meetings on a variety of different topics, with gravitas
  • Maintain good relations with external agencies, internal teams and media owners to build an understanding of what services and products exist.
  • Work closely with the creative teams and develop an understanding of their viewpoint and processes.
  • A good knowledge in utilising core media tools (e.g., AdDynamix, TGI, YouGov) would be useful.
  • Who are you?

  • Energetic Someone who puts lots of energy into their work. A self-starter who takes the initiative and develops solutions independently with minimal support. Someone who thinks ahead about what deliverables are being expected and can rally teams to ensure they are met on time. Someone who volunteers or creates opportunities to expand their experience & positively impacts those working at MFUSE.
  • Collaborative We work closely with lots of different clients and specialists across the agency, so close collaboration and effective communication with all parties is key for us to provide the best possible solutions for our clients.
  • Thoughtful Someone who demonstrates knowledge of media channels and the wider industry to clients and the wider team. Someone who consistently adds the so what when reporting / commenting on facts & stats. Someone who demonstrates that they understand the long-term direction and vision of their accounts as well as agency commercials.
  • Thorough Demonstrates exceptional attention to detail. Someone who will spot the error in a spreadsheet and correct it. Someone who shows utmost pride in their work across every output whether thats a report, a presentation or email.
  • Organised Someone who can flip between different workstreams and accounts fluidly, all the while ensuring that work maintains a high standard. Someone who can manage their own workload and manage up and down accordingly. Someone who manages their own admin appropriately (e.g. timesheets, CPD log etc.)
  • Confident Someone who can speak with authority with clients, gain their respect and trust, so that they increasingly become the go-to client contact where appropriate.
  • How will success in this role be measured?

  • Smooth day to day operations of campaigns and client requests.
  • Positive feedback from key internal stakeholders.
  • Individual mentions in Client Satisfaction reviews.
  • Ability to understand and deploy planning tools and other resources where appropriate.
  • Where is the role based?

    The role is based at our London office (15 Rathbone Street, London, W1T 1NB). We have a distributed working style with a mix of working from home and office. We tend to get together collectively in the office Mondays and Wednesdays (some of us on Fridays also) whilst maintaining flexibility around our clients needs.

    Driving Growth, helping businesses Scale-Up:

    We like working with like-minded dynamic businesses.

    From our original challenge to support Virgin Money in disrupting the banking category and becoming a top 5 player, weve helped them transition to being a digitally led bank. Weve also pioneered account bundles and rewards packages generating the strongest growth rate of new Current Account customers in the sector.

    With Aston Martin weve launched their innovative DBX model internationally alongside accelerating a wider pivot in their marketing to focus on ultra-premium global consumers.

    Increasingly were seeing real success in helping businesses who really want to Scale-Up, rapidly. Creating strategies for businesses who dont just want strong incremental growth, but want to see their business double, triple (or more) over the next 2-3 years

    Whether thats an international business like Pearson, who are transforming away from text-book based learning to being a global digital subscription business (the Netflix of Education) or Symprove whos Probiotic products can help transform the lives of the 4m+ people who are currently impacted by gut health issues.

    We create dynamic solutions and business strategies for our clients, supported by media to drive performance and deliver on their growth plans.

    The way we behave - Honest, Energetic and Pioneering :

  • Honest: we build trusted relationships through openness, focus & clarity
  • Energetic: we meet people with warmth & positivity. We say yes, and not yes, but.
  • Pioneering: we drive forwards, looking for new technology, new ideas & new sources of growth. We are driven to look for the next innovation, to meet our clients challenges
  • Our Diversity, Equity and Inclusion commitment:

    We are committed to being a diverse, equitable and inclusive agency with the aim to build and retain teams that represent the communities we operate in. Our employee-run DEI group, The Collective , are pioneers in delivering and maintaining accountability of these commitments.

    Further to this commitment to pioneering diversity and equality in our business, we welcome people of all backgrounds into our agency. We want our people to bring with them diverse attitudes, opinions and beliefs into a culture where they are treated with respect, can be comfortable being their authentic self and feel like they belong. We are therefore keen to encourage applications from people from all walks of life and we want you to be at your best throughout the recruitment process. Please reach out to us to discuss any specific adjustments, or how we can help you throughout the recruitment process.


    Recommended Skills

    • Account Management
    • Attention To Detail
    • Automotive Industry
    • Communication
    • Finance
    • Media Planning
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    Job ID: 0cb7b5268707