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Regional Business Development Manager posted by Four Seasons Health Care

Permanent
Scotland and Lakes

Job Description

The purpose of this role is to provide professional sales and marketing direction and support Care Homes within the Scotland and Lakes region of Four Seasons Health Care. Reporting to the Head of Business Development and with a strong dotted reporting line to the Regional Managing Director, this role is fundamental in driving a best practice sales and marketing approach through our homes.

Job Requirements

Key responsibilities:

Working with the Home Manager, the Business Development Manager will have a particular focus on analysing sales performance and developing and implementing a cost effective plan to deliver budgeted occupancy and revenue targets via the following critical success factors:

  • Enquiry growth from improved networking and local marketing
  • Improved conversion from enquiry to admission
  • Optimise room pricing
  • Deliver brand proposition and increase word of mouth recommendation
  • Hold meetings with the Home Manager to review & agree on the forthcoming planned marketing activity
  • Act as a Four Seasons brand ambassador amongst care home colleagues, residents and their families and stakeholders in the local community
  • Review home presentation and layout and suggest improvements that will lead to improved sales conversions

The successful applicant should have experience of working within the care sector and experience in creating and delivering sales and marketing plans. Sales Management experience in a multi-site service environment would be an advantage along with operations experience in a multi-site service environment.

As a member of the Sales & Marketing team, the Business Development Manager will also have responsibility for delivering the national marketing activities at a local and regional level.

As a Business Development Manager this also requires the applicant to have a full, clean driving license and willingness to travel extensively within the region and other areas of the UK.

Four Seasons Health Care provide a variety of competitive benefits, including a generous holiday allowance, a bespoke development programme, childcare vouchers and an employee discount scheme. This role includes 30 days holiday allowance plus bank holidays.

If you would like to join our team and help to provide an excellent service please apply for more information.

Reference

LEE/000/049965

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