Central London / West End
Travelbag began in 1979 and wanted to offer more than just package holidays, so it’s no surprise that we’ve established ourselves as a leader in the tailor-made holiday market. Our portfolio incorporates a huge range of travel options across the world. And because we only work with suppliers, properties and airlines that meet our exacting standards, we can be sure that our customers will experience the very highest quality.
We are now recruiting for a Retail Marketing Manager, based at our offices in London (Shaftesbury Avenue).
Working closely with shop managers and the wider sales team to plan marketing activity effectively according to the retail marketing strategy and ad-hoc sales needs
Execution of local and regional marketing campaigns and activity across offline and digital channels, which drives demand to Travelbag retail shops
Report success of local / regional marketing activities and make recommendations based on conclusions
Building strong working relationships with the regional sales manager and shop managers and meeting on a regular basis to review shop marketing plans and discuss requirements
Exploring new opportunities to market the Travelbag retail shops locally and evaluating the commercial value of potential marketing activity
Ensuring the Travelbag retail shop experience is consistently on brand and the retail window displays are up to date and driving demand
Organising local / regional consumer facing events and representing Travelbag along with shop staff
Responsible for engaging shop staff in retail marketing and running internal communications programmes to ensure positive communication between teams
Input into the retail marketing strategy
Supporting the wider marketing team in executing PR, external media advertising and direct mail activity as needed
This role involves 10% UK travel, which equates to approx. 2 days per month spent in Travelbag shops. There may be some occasional weekend and evening work required for ad-hoc events.
Qualifications, Skills & Experience
Previous experience B2C marketing, preferably in a retail business
Experience in executing and reporting on cross-channel marketing campaigns with a clear view on KPIs and what success looks like
Experience in organising and managing events or experiential activity
Confident briefing artwork to graphic designers, with a good eye for design.
Comfortable dealing with stakeholders at all levels across the business
Performance focused with excellent analytical skills and comfortable with working in a data-driven environment
Experience working in a retail or customer facing environment would be an advantage
A passion for travel and preferably experience working in the travel industry
Strong interpersonal and influencing skills across functions within and beyond marketing
Excellent attention to detail and superb organisational skills
Comfortable working on multiple projects at once and able to prioritise workload
Able to deliver in a fast paced environment
Team player who can see how retail marketing operates within a broader marketing strategy
Experience with any mainstream Email Service Provider software E.g. Salesforce Marketing Cloud - ExactTarget, IBM – Silverpop, Oracle Resonsys
Able to grasp new technical concepts
Familiar with HTML, Illustrator, Photoshop
Proficiency in Microsoft Excel, Word, and PowerPoint
Experience setting up automated email marketing programmes
Experience with HTML, basic coding and editing
Strong problem solving skills and confidence in manipulating data in excel
Technically confident / Data confident
Multi-channel CRM experience desirable but not essential
Travelbag operates 7 retail stores and 2 contact centres in the UK and is owned by dnata Travel, part of the Emirates Group. In the UK, our brands also include Travel Republic, Sunmaster, the Global Travel Group, Netflights, Travel 2 and Gold Medal Travel.
Our employees enjoy many benefits including life assurance, pension scheme, travel discounts, industry/social events and a child care voucher scheme.